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Showing posts from November, 2008

What is Gestalt psychology?

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Gestalt psychology is a school of thought that looks at the human mind and behaviour as a whole. Originating in the work of Max Wertheimer, Gestalt psychology formed partially as a response to the structuralism of Wilhelm Wundt. The development of this area of psychology was influenced by a number of thinkers, including Immanuel Kant, Ernst Mach and Johann Wolfgang von Goethe. The word Gestalt in German literally means "shape" or "figure." Wilhelm Wundt is best known for establishing the first psychology lab in Liepzig, Germany, generally considered the official beginning of psychology as a field of science separate from philosophy and physiology. In addition to this accomplishment, Wundt also established the psychology journal Philosophical Studies . Structuralism was the first school of psychology and focused on breaking down mental processes into the most basic components. Researchers tried to understand the basic elements of consciousness using a method known a...

Visual Analysis of Mediated Images

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Though a visual may be analysed in many ways, of late a convention has been established to study under Six major schools of thought. The personal perspective deals with an emotional subjective opinion. ‘What do I think of the picture’. It’s the first response or first thought that crosses your mind on viewing the picture. It bears personal bias and prejudices. The historical perspective helps to determine the importance of the work based on the time period that it was created in. ‘When was this created? What was the social setup at that period of time? The technical perspective tries to draw a relation b/w the medium and the message. ‘What medium has been used to create the message? How has the creator expressed himself through the medium chosen. The ethical perspective looks at the moral and ethical responsibilities of the artist. ‘What are the moral responsibilities of the creator? Is his portrayal of the image ethical? The cultural perspective relates the symbols used in the image t...

The Post-Production ProcessEditing… “Invisible Art”

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Editing is an art of structuring (at times re-structuring, i.e. re-directing) a narrative for the purpose of seemless flow of a convincing story. Editing is executed by connecting two or more shots together to form a sequence, and the subsequent connecting of sequences to form an entire movie / television program. This process is the only art that is unique to cinema / television, and which separates film & Television making from all other art forms that preceded it (such as photography, theatre, dance, writing, and directing. However there exists close parallels to the editing process in other art forms such as poetry or novel writing. It is often referred to as the "invisible art," since the idea, under most cicumstances, is to have the viewer engaged with the narrative that he or she becomes unaware of the work of the editor. Since, almost every motion picture, television show, and TV commercial is a single camera shoot (per take), each single shot is separated from th...